Amika was founded by industry OUTSIDERS in Williamsburg, Brooklyn in 2007, and is the antithesis of a typical beauty brand. Instead of purveying unattainable perfection, Amika believes in an idiosyncratic and totally individual version of beauty. The result is culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at Amika’s signature packaging.

In a world full of beauty brands telling us to change our look, Amika is a breath of fresh air. Like a great friend Amika is fun, playful, dependable, and highlights all your best features. Their products are vegetarian-friendly, cruelty-free, and free from sulfates, MIT, MCI, Phthalates, and artificial colors.


Pravana Chromosilk Color and Vivids

The name PRAVANA is derived from an ancient Sanskrit phrase, which translates to "The Source of All Things." The brand's core mission is to provide unparalleled, high performance beauty solutions to salon clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best and most natural ingredients available to the beauty industry.

PRAVANA Chromosilk Color and Vivids are always free of parabens, sulfates, cocamide DEA, formaldehyde, and phthalates. The line is also Cruelty, and Gluten Free. This hybrid approach, which marries time proven botanical extracts and natural proteins with modern elements such as nano-amino acids and micro-polymers, provides hair color that is truly super-natural while also protecting the planet and its people.


The Balm

Paraben and Cruelty Free, theBalm Cosmetics boasts a complete line of makeup made with triple milled pigments and anti aging properties.   With a "beauty in five minutes" philosophy, theBalm's multi-use, mega fabulous products have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. The company's wearable colors and fantastic formulas allow men and women to release their inner artist so they can look and feel fabulous.