The name PRAVANA is derived from an ancient Sanskrit phrase, which translates to "The Source of All Things." The brand's core mission is to provide unparalleled, high performance beauty solutions to salon clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best and most natural ingredients available to the beauty industry.

PRAVANA'S full and complete range of hair care products includes hair color, styling, texturizing and after-color care to meet virtually every beauty need for all hair types.

PRAVANA hair care and hair color products are always free of parabens, sulfates, cocamide DEA, formaldehyde, and phthalates.  PRAVANA Nevo styling products are guaranteed 100% Vegan, Cruelty, and Gluten Free.  This hybrid approach, which marries time proven botanical extracts and natural proteins with modern elements such as nano-amino acids and micro-polymers, provides hair care that is truly super-natural while also protecting the planet and its people.



Created by stylists looking for high-quality products their clients could afford.  Every verb product is cruelty-free, with no harmful sulfates, parabens or gluten.  Professional hair products made for the 93% of people who don't buy them.

Verb comes from a place of natural beauty, easy living and no nonsense.


The Balm

Paraben and Cruelty Free, theBalm Cosmetics boasts a complete line of makeup made with triple milled pigments and anti aging properties.   With a "beauty in five minutes" philosophy, theBalm's multi-use, mega fabulous products have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs. The company's wearable colors and fantastic formulas allow men and women to release their inner artist so they can look and feel fabulous.